idealo charges according to the CPC model. As soon as prospective buyers click on your product offer on idealo, they are redirected to your shop. We charge you per click (CPC) for clicks on offers from your shop that we redirect to you.

When you list on idealo.de, you only incur costs if potential buyers are actually redirected to the shop, in addition to the minimum turnover of €20 per month. It should be noted that successful clicks are already offset against the minimum turnover.

For a listing on the remaining idealo pages, there is no minimum turnover and only the CPC costs are charged.

The costs incurred for you depend on the country and product category in which you list your products. The following table shows all standard CPCs for each country. Please note that there may also be different prices for specific product categories in each country. These can be found at the bottom of the page.

*With effect from 01.04.2025, a new standard CPC of €0.51 will be introduced for Germany (idealo.de).

This standard CPC applies to all merchants who conclude a contract with idealo for listing on idealo.de from 01.04.2025 and who did not have a contract for idealo.de in the six months prior to the conclusion of the contract.

Merchants who already had a contract with idealo.de prior to 01.04.2025 are excluded from this new standard CPC and remain subject to the previously agreed conditions.